From: Subject: ProfiTune Business Systems - Better management, bigger profits Date: Thu, 6 Jan 2005 13:53:11 +1100 MIME-Version: 1.0 Content-Type: multipart/related; type="text/html"; boundary="----=_NextPart_000_0000_01C4F3F7.0FB9E810" X-MimeOLE: Produced By Microsoft MimeOLE V6.00.2900.5931 This is a multi-part message in MIME format. ------=_NextPart_000_0000_01C4F3F7.0FB9E810 Content-Type: text/html; charset="Windows-1252" Content-Transfer-Encoding: quoted-printable Content-Location: http://theentrepreneurialmother.com.au/enews/070522_the_jump_report_may_issue.htm ProfiTune Business Systems - Better management, = bigger profits From: Rick = Wittman=20 [rick@jumponline.com.au]
Sent: Tuesday, 22 May 2007 10:32=20 AM
To: rick@jumponline.com.au
Subject: The Jump = Report - May=20 Issue, from your Business and Sales Coach

 

The=20 Jump=20 Report

 

Energy=20 for your business

 

Jump Business=20 Development

 

Subscribe=20 Here

 

 

           &= nbsp; =20 May 2007=20 Issue:

 

Gotta=20 Minute?
    Make=20 Less Work & More=20 = Profit

6=20 Business Coaching=20 = Tips

She=20 = Marketing

Rules=20 in a Disaster=20

An=20 Alternative to=20 = Microsoft?

Sales=20 Frustrations =96 Part=20 = 3

Inspiring=20 Women =96 And a hidden labour=20 = market

What=20 one reader=20 = said

Make=20 Sure They Don't Find an=20 ...
    Alternative=20 to=20 = You!

Book=20 Review ~ Learned=20 = Optimism

Thoughts=20 for the Month -=20 = Coaching

A=20 Vet=92s=20 = guarantee

Special=20 = Reports

"A=20 dwarf on a
giant's=20 shoulders
sees=20 the further of the two."
George=20 Herbert

 

 

 

 

 

 

 

 

 

Gotta=20 = Minute?

 

 

 

 

 

 

 

 

Jump=20 Business Development

 

Rick=20 Wittman =

Your=20 accredited

 

 

T: 03=20 9038 8878     M:=20 0413 538 191       Email: rick@jumponline.com.au<= /FONT>

 

 

 

http://www.jumponline.com.au/<= /SPAN>

 

 

Hello=20 and thank you for your continued interest = in our=20 newsletter. This=20 month there=92s a couple of themes: = Alternatives and=20 Women!  =20

 

The=20 referral of a new client or newsletter = subscriber=20 is the highest compliment that I can = receive, and=20 I treat them like gold.  I appreciate = the new=20 clients referred to me each month.=20

As=20 a licensee of the Profitune system, this=20 newsletter is co-branded Profitune and = Jump,=20 reflecting Profitune=92s new look as well = as=20 ours.  Much of this newsletter = content, free=20 tests and reports are provided from = Profitune=92s=20 extensive library of business knowledge, = and I owe=20 much thanks to Peter Rowe and the = Profitune team=20 for this.

Please send me your=20 = feedback on=20 this newsletter, tell = me what=20 articles you liked or didn=92t like or = suggest=20 topics you=92d like to see as I = continually strive=20 to make it interesting and relevant, and I = will=20 occasionally seek permission to put your = comments=20 and web link in the next=20 newsletter.


Regards=20

 

Rick=20 Wittman

 

P.S.=20 Please forward this newsletter to one = person you=20 know who would enjoy reading it.  = It = could benefit=20 them more than you think!

 

Gotta=20 Minute?  Less Work &=20 More Profit =20

 

The = fact will not=20 have escaped you that a fair amount of my articles deal with Time=20 management.  In fact more than one reader has said, =93I=92m obviously not the only one = struggling to=20 find time to get things done!=94

If = you=92re one of=20 those then =93No you=92re = definitely not=20 alone!=94

3 Big Challenges

When = we peel the=20 lid off most businesses and look inside, we see the following = three big=20 challenges again and again:

1.      =20 Managing Time

2.      =20 Managing Staff

3.      =20 Managing Resources

The = irony is, if=20 you manage your own time well enough to allocate time to Staff, = they=20 generally increase their productivity and your "Resources" (money, = stock,=20 equipment) challenges disappear - and profits soar! =

If = you could drill=20 the very best Time, Task and Personal Management techniques - = drill them over two days = so that=20 they go in, and stick, for good - what sort of value would you put = on=20 that?

The Cost of Stress and=20 Overload

Before we think=20 about "quality of life" or "lower stress" or "improved = relationships" or=20 any of the other soft measures, let's look at it in pure money = terms: If=20 you gained back just one hour a day - every day - what would that = be worth=20 to you?

We = can claim=20 savings based on your salary (around 12.5%) or can estimate "value = added=20 to the business", but that can range from 25% of your salary to=20 the-sky's-the-limit, when you take into account the impact of your = improved management of people and resources, or the implementation = of just=20 one good idea previously stifled by your overloaded state.=20

The Solution

Two = options:=20

1.      =20 Do nothing - wait for things to improve by = themselves. (That=20 will work about as well as it does for cancer, but at least the = solution=20 will be permanent.)

2.      =20 Buy a solution! Change everything with the = ProfiTunity=20 "Gotta Minute? Managing Time = for=20 Success!" Workshop, 13 & 14 July 2007.

Investment = Guarantee

With = an entry fee=20 that's probably a lot less than your week's salary, we'll = guarantee=20 you'll gain=20 at least an hour a day - or pay nothing for the=20 workshop!

This = is the one=20 workshop where you cannot say, "I=20 don't have time for this" or "I don't have the money for this".=20

Stop crowding. Stop=20 overloading. Stop beating yourself up. Start setting yourself up = for=20 success. Book=20 right now - or find=20 out more!

 

6 Business = Coaching Tips=20

Whenever I=20 start coaching with a business client, I have a set routine = that I=20 follow to ensure that I don't miss an important step in = laying the=20 foundations for their future success. Otherwise, it would be = easy to=20 become so fascinated by my client's business and the = challenges they=20 face in managing and growing it, that I might fail to = properly=20 fulfill my role.

So, like any=20 good pilot, I have my "pre-flight checklist" and it occurred = to me=20 that this might help you improve your own performance, so = here are=20 the first six pre-flight tips for business success:=20

1.      =20 Clarify Your=20 Goals. If your business is a small sailing boat, and = your goal=20 is to use it to reach the distant shore of a large bay, it would = be=20 helpful if there were a lighthouse right where you wanted to make=20 landfall. If there were, you could look up at any time during your = journey=20 and check to ensure that what you are doing right now is taking = you=20 towards your distant goal.

A glance at your written goal = for your=20 business will ensure your "lighthouse" (your Vision) remains fast = against=20 the wind, current and tides of day-to-day business, and provides = you and=20 your team with guidance every day.

 

2.      =20 Measure Your = Progress.=20 As you sail, make it a matter of routine to plot your = position=20 regularly, so that you can gauge your progress towards your goal.=20

In business, profits are easily measured, and so they form = the=20 primary measure for us of progress made towards goals.

 

3.      =20 Prioritise Your = Tasks.=20 You can't do everything at once, and if you attempt to, = you=20 achieve very little and usually wear yourself out in the process, = so a=20 Time Management system is a must for every client. In truth, no = one can=20 manage "Time", we can only manage our use of it, and that usually = boils=20 down to how we prioritise.

I use a simple, three-level = priority=20 system (High - Must do=20 today; Medium - Should do=20 today; Low - Nice = to do=20 today) and then coach my clients until they are consistently = getting their=20 Highs done first.

("Acquiring better time management = skills" is,=20 world wide, the = Number One=20 reason given for going to coaching. If you'd like to know more on = this=20 critical skill, email me about Time=20 Management.)

 

4.      =20 Work Out What = Matters.=20 This step differs from the last in that it's about your = "Values" - the things that you say in response to the question = "What is=20 most important to you in the context of your business?" =

One way to=20 think about Values is that they represent the boundaries of the = path you=20 are prepared to follow to achieve your Goals. (In the process of=20 clarifying Goals, I've had some clients break down in tears as = they=20 realise that the business to which they have shackled themselves = almost=20 without thinking, is not delivering them the things that they most = value=20 in life. Once realised, it's just a matter of realigning the = business to=20 then give them what they value. Feel free to email me for more = about how=20 to work out your own Values.) =

 

5.      =20 Tap the = Team.=20 Most businesses with a few staff and a few years of experience = under their=20 belt develop a certain amount of "resident wisdom". The problem is = that=20 wisdom is seldom noticed by the owner or manager, and is too = rarely=20 recognised and acknowledged. This tends to breed a relationship in = which=20 the team are waiting to be told what to do and/or how to do it, = and in=20 which the leader feels overloaded and stressed.

Sitting = down with=20 your team to clarify your goals, share your values, explain your = timetable=20 and priorities to them, then ask for suggestions on how things = could be=20 done better, quicker or cheaper can be a mind-expanding experience = for all=20 parties - and it's an essential step for the growth of any = business.

 

6.      =20 Delegate to = Develop.=20 You can't do everything yourself, so anyone wanting to = grow=20 their business has to adopt a simple and fail-safe delegation = process, one=20 that offers them the peace of mind that the job will be done=20 satisfactorily, and offers their staff the space and safety in = which to=20 grow.

Delegation is such a key management Skill (I say "Skill" = because it is=20 learned) that we have spent years refining "The ProfiTune = Delegation=20 Paradigm" that we now install with each client.

Hint: The First Rule Of = Delegation=20 is, "If someone can be trained to do it 80% as well as you can do = it,=20 delegate it!". The fact is, after a little time on the new task = they are=20 likely to do it better than you! (Feel free to ask me for more on = Delegation.=20

If = you have read=20 thus far, and you're thinking, "Hey, I need the = lot!"=20 then you should email me with a time at which we can talk.=20

She = Marketing=99=20

 

 

A couple of years ago = I had the=20 pleasure of working with one of the most interesting Marketing = people I=92ve=20 ever met.  Amanda Steven=92s business, =91Splash Marketing=92 = is at the=20 cutting edge of helping businesses market their services = differently to=20 women than they traditionally do.  I recently caught up with = Amanda=20 to discuss not just how, but why business should market = differently to=20 women.

 

Rick: =20 Amanda what exactly is =93She Marketing=99=94?

Amanda: =20 =93SheMarketing=99 is a methodology based on the proven = neurological=20 differences between how men and women receive, interpret and act = on,=20 marketing messages. We supply in-depth consumer insights in a = practical=20 way with a unique range of tailored services including research, = creative,=20 PR and promotions.

It=92s a well known = fact that=20 women make or influence over=20 80% of all consumer purchase decisions. But the = opportunity to=20 market to the female segment runs deeper than the supermarket=20 checkout.

 

Rick: =20 So why should businesses pay more attention to the female=20 buyer?

 

Amanda: =20 =93Women=92s wealth and spending power are growing exponentially = (the gap=20 between male and female salaries is closing at a faster rate in=20 Australia than=20 in any other country). Women are choosing to remain single and = childless=20 longer and are investing wisely (between 1990 and 2000, there was = a=20 50% increase in = single=20 female home owners).  Women are outperforming men in = education and=20 currently account for over=20 60% of start-up businesses.

 

In essence, women are = three=20 consumers in one: they are buying for themselves, they are buying = for=20 their families and in more and more cases, they are buying for=20 business.

If you have been to = one of our=20 introductory breakfast seminars, you would know that a critical = part of=20 acquiring female customers is appealing to them emotionally=20 (Emotive=20 Rapport=20 Building).

Women, in general, = make purchase=20 decisions on a more emotive level than men. This is due to the = fact that=20 the emotive centre in the brain, the amygdala, is proportionally = larger in=20 a female brain and is more active during decision=20 making.

So how do you appeal = to women=20 emotionally and in a way that is relevant, powerful and=20 engaging?

There are six key = techniques to=20 achieve Emotive=20 Rapport=20 Building. Let=20 me mention the first three:

Emotive Rapport = Builder #=20 1:=20
The Visual Appeal = of Human=20 Images, Relationships and = Storytelling

Most people agree that = men and=20 women see things differently. But in a literal sense, their visual = outlook=20 in the world is chalk and cheese.

Scientists have done = studies on=20 babies as young as three days of age to examine what engages = humans from a=20 visual perspective. What they have discovered is that males and = females=20 are stimulated by very different visual = pictures.

In general, men are = more engaged=20 with shapes, structures and objects where as women are more = engaged with=20 human faces, human interaction and emotive images that tell a=20 story.

The most common = mistake=20 marketers make when advertising a product to women is focusing too = much on=20 the product and not enough on the story and the human emotive = benefit the=20 product provides.

Take the automotive = industry for=20 example and think about the last few ads you=92ve seen for cars. = If you=92re=20 lucky you might have seen an actual human in the ads but nine = times out of=20 ten the imagery will be focused on the car only. In fact, my = sister just=20 picked up a 24 page brochure for a four wheel drive she is looking = to buy=20 and the entire catalogue was devoid of humans (a few of the images = actually showed the car on the road seemingly driving=20 itself!)

When a woman is = purchasing a=20 car, she isn=92t actually buying a car. She is buying an image of = herself=20 and her friends in that car or the feeling of safety she will = experience=20 when she is carrying her children in that car.

Unless the visual = imagery=20 represents that, creating an emotive connection with your consumer = will be=20 an uphill battle.


Emotive Rapport Builder #=20 2:
The Power of the = Inner=20 Circle

Today=92s 30 year old = woman has a=20 life very different to that of her mother. She is likely to be = earning=20 good money, independent, career focused, single (and happy about=20 it).

She doesn=92t have a = husband to=20 consult in making big-ticket purchase decisions. In any one year, = she is=20 likely to be spending over $50,000 on a new car and over $5,000 on = home=20 electrics and furnishings.

So who does she turn = to for=20 advice and recommendations when she is purchasing these items?=20  Her inner=20 circle =96 usually two or three other = girls that=20 play a significant role in her purchase = decisions. =  They even veto = her=20 subsequent brand choices.

By focusing less on = your product=20 and more on the inner circle, you will provide a powerful platform = for=20 connecting with women emotively.


Emotive Rapport Builder #=20 3:
Positive = Reinforcement.

Your=20 hormones are in disarray. You=92re always tired and grouchy. You = don=92t want=20 sex anymore. When you look in the mirror, you no longer see the = person you=20 once were =85

...and so continues = the copy for=20 an ad promoting a menopause product in a misguided attempt to = build=20 rapport with female readers. Depressing reading even if you=92re = not=20 menopausal!

Women experiencing = menopause are=20 going through a stage that for many of them, is emotional, tiring = and=20 distressing. They are looking for some positivity throughout the=20 experience. Reminding them of the overwhelmingly negative aspects = of their=20 life stage is alienating to say the least.

Use positivity, = optimism and a=20 healthy dose of humour in your advertising and you=92ll find that = you will=20 create a stronger connection with women than the most accurate=20 descriptions of being a woman ever could.=94

 

By this time, my head = was=20 spinning at the possibilities for my clients=85and I was running = late for my=20 next appointment.   However, Amanda = offered=20 six two-for-the-price-of-one tickets to her She Marketing=99 = Breakfast=20 seminars, to Jump Report readers (That=92s $99 for two, a = saving of $80=20 off the normal 2-seat ticket).  You will learn a = step-by-step=20 approach to attracting, retaining and maximizing a loyal female = customer=20 base.  = The=20 next breakfasts are 31 July in Sydney, and 7=20 August in Melbourne.

For more details and = to book=20 into this event and receive the 2-for-1 ticket offer, please = contact=20 Melissa Jahns, Marketing & Events Manager on 1800 SPLASH (1800 775274) = and mention=20 this offer at the time of booking (and no = later!).

 

Rules in a=20 Disaster

 

Rule=20 1
When faced with a disaster, work out how to = get=20 motion in any direction in your circumstances, then: Do something! The Universe = favours=20 action over theory nine times out of ten!

If your boat's dismasted in heavy seas, = the first=20 thing to do is to get sailing - in any direction = - so that=20 you first gain = steerage,=20 and second, manoeuvre the ship into the on-coming = seas.

If your business is stalled, the first = thing to do=20 is to get selling = - in any=20 direction - so that you can first get cashflow, and = second turn=20 into the onslaught of accounts payable and the expenses necessary = to=20 moving your business forward.

Rule=20 2
If you haven't followed the first rule, = take a=20 deep breath, hold your nose and let go. That's the easy way = out.

Rule 3=20
Clear the decks and lighten the ship! (I = don't think=20 that needs a lot of commentary, in any context!)

Rule=20 4
Imagine you're standing on the poop deck of = a=20 galley. Lean out and look at the oars projecting from both sides = of the=20 ship. See the straight (unmoving) oars? Invite the people holding = them to=20 leave the ship.

Rule=20 5
Time to pick a lighthouse (see the first item in the = article=20 titled "6=20 Business Coaching Tips").

 

An = Alternative to=20 Microsoft?

"Microsoft is a = competitor of=20 ours and I think what we're doing with Google Apps certainly can = be=20 perceived correctly as being somewhat of a threat to Microsoft."=20

Those were the words of Google executive = Dave=20 Girouard as he discussed his company's release of Google Apps = Premier=20 Edition, combining an online word processor, spreadsheet, = calendar, email,=20 webpage creator (and soon-to-be PowerPoint-like presentation = program) at a=20 time when many businesses are feeling pressured to move to = Microsoft's new=20 Vista operating system, and upgrade to Office = 2007.

An Alternative to = Resident=20 Software

The operative word in Mr Girouard's = release was=20 "online", for while the applications run on your desktop or = laptop, they=20 reside on the = web.=20 Theoretically, that means that any bugs can be fixed as they are = detected,=20 rather than having users putting up with them until there are = enough of=20 them collected to issue a 40Mb "Service Pack" as happens with MS = at=20 present.

It probably also means that you will be=20 "encouraged" to subscribe to gain access to the latest updates = (that=20 gentle "hand-in-your-pocket approach that yields the nice, steady = streams=20 of income that build huge profits - and Google is not exactly slow = when it=20 comes to doing that!)

Still, if you think it through, none of = us wants to=20 "own" software; we just want the end result we are seeking: a good = document or presentation that will make the sale, solve the = problem or=20 communicate the offer; financial projections or analysis that will = tell=20 how we went, and how we are likely to go if we do this or that; = access to=20 information and knowledge to build, make, sell something; and=20 communications to buy, sell or tell.

Online=20 Applications

One of our own fastest-growing clients = (try 1100%=20 in 3 years) has just converted their point of sale (POS) system to = an=20 online application through which every transaction at their = multiple=20 stores instantly updates a single, central web-based database, = providing=20 instantaneous information on and analysis of activity, profit and=20 performance at each store - accessible from an airport lounge, = laptop or=20 hand-PC/mobile phone at any time.

Could it be that regularly pulling our = heads out of=20 our businesses and looking around the wider world may show up some = ideas=20 that could offer a competitive edge, an easier solution or a new=20 opportunity in our own business?

How would it be if you were to allocate = an hour a=20 week to loosening up your thinking about your current and future=20 technology requirements? You could start with a look at Google Apps = then move on=20 to a general search of "emerging business technology" with the = question of=20 each idea or product that you encounter being, "How could I use this to improve my=20 business?".

You might then follow that question with, = "How might my competitors be thinking = about=20 using this to improve their = business?".

Small businesses have not generally been = the=20 earliest adopters of information technology, though some early = adopters=20 have become big businesses.

Might you open your next venture in = cyberspace? You=20 might, after you read the next = article!

Why? Why?=20 Why?=20   -  Overcoming Sales = Frustrations =96=20 Part 3

 

 

I recently held a coaching session for a = client=20 selling a technical consumer service.  During the session it = struck=20 me just how common many of her sales frustrations are, even to = those=20 who=92ve been in sales for sometime.  Later, I coached a = sales manager=20 to help him grow his team; again it struck me how common his = frustrations=20 are.  This = month I=20 look at one common to many sales managers as well as sales=20 people.

 

 

So, here=92s the third = tip on how to=20 overcome some common frustrations in sales. =

Frustration:

Many sales=20 managers often get frustrated by sales people who seemingly = stop=20 doing, or never do, what the managers know works. =

  Their=20 complaints are often summarised as

=94I don=92t know why they just = don=92t do what I=20 teach them, I know it works!=94

Likely cause:=20

 

Your team only knows part of what = they need.=20 You may have taught them how to sell but until = they know=20 why your = approach=20 works and, more importantly believe it will work = for them,=20 the =91how=92 will loose its = relevance and=20 soon morph into something unrecognisable, as the salesperson = tries=20 to find something that works for them. =20

 

 

The=20 solution:

 

Build=20 belief in your=20 self and your team.  Know why your sales approach = works. =20 Answering why = something=20 works is rarely easy, but = knowing the=20 cause of the things that happen in a sale, is the=20 first step to building the belief that you can sell = effectively. =20 This belief is the foundation that allows the right selling = behaviours=20 to become = habit; you=20 do them = without having to=20 think about it.

 

 

Your=20 Challenge:

 

Learn the WHY = test.  Ask Why = three or=20 four times to get to the heart of just about any issue.  Each = Why should = question the=20 previous answer.  When you get the right answers in a sales = context,=20 the belief in what = you do=20 grows.  The what = you do=20 and how = you do=20 it, settles into your subconscious.  You start to sell = from within=20 your comfort zone; you=92re relaxed, = confident and=20 working with the customers=92 interest at = heart. =20

 

For example, at the start of a sale many = sales=20 people rightly attempt to build rapport and affinity with the=20 customer. 

 

Why do=20 this? =20

 

To get the customer to like them because = customers=20 buy from people they like and trust. 

 

Ok, why will the = customer like=20 and trust the salesperson? 

 

It shows the sales person is genuinely = interested=20 in the customer and in finding out what=92s important to=20 her.

 

Why = does that=20 work? 

 

Well many reasons, one is the law of=20 reciprocity:  If you give something to me I want to give = something to=20 you.  Or, in this context, if the salesperson shows interest = in the=20 customer and her needs, the customer will show genuine interest in = what=20 the salesperson has to say.     =

 

Why is=20 that? 

 

Because, the salesperson has earned the = customers=20 trust by showing respect for her time, and by = showing he=20 understands what she=92s looking for, and why it=92s important to = her. =20 Only = when=20 salespeople show they understand = the =93what=92s=20 important and why=94, will the customer feel safe enough to drop = their guard=20 and engage in open dialog with someone who will genuinely help = them to get=20 what they want.=20

 

 

Imagine what results your sales team = could get by=20 using the right sales technique all the time, naturally and with = confident=20 ease.  Think how your customers would feel getting exactly = what they=20 want at a price that they perceive as = good=20 value.

 

=85. = Click=20 here for more on how our Rapport Based Sales Program can show you = exactly=20 to rejuvenate your approach to sales and have your people do it = right=20 every time.

 

Inspiring = Women and a=20 Hidden Labour Market

 

At a time when many = businesses=20 complain of a shortage of good people, I am reminded of the = success of=20 Denise Hall, whom I met for the first time at a Christopher Howard = seminar=20 last year. 

 

At the age of 36 = Denise found=20 herself unemployed, homeless and pregnant. Within a few short = months she=20 was back on track having taken stock of her life. Today her life = is=20 ticking over nicely and her company aCE talentNET, is run entirely = by=20 entrepreneurial mothers, just like herself.

 

The key = to the=20 success of her business is 'workplace = flexibility'. =20 Both clients=92 and the human = resources, learning=20 & development or change management consultants she places, are = flexible in role structure. Whilst salary is always important, of = equal=20 interest is flexibility towards working hours (i.e. school hours, = or=20 limited number of days per week etc) and work venue (agreement to = work=20 from home office).

 

They = seek the=20 challenges, stimulation and remuneration offered by work, but only = if it=20 is accompanied by a level of flexibility that allows them to raise = a=20 family or pursue other life goals.  

 

I suggest that you = consider=20 whether there are any lessons to be gleaned from Denise=92s = success and ask=20 yourself: What talent might you be missing out on by sticking to = the=20 traditional employment thinking? Could Denise=92s success be = evidence of an=20 under recognised market of high-quality candidates? =

 

Denise, was recently = invited to=20 be part of a book to share her personal story.  Titled = Secrets of = Inspiring Women=20 Exposed, the book takes readers up-close and = personal with=20 thirteen women who have each reached extraordinary heights of = success in=20 their chosen path.

 

Others featured in = the book are=20 such names as Lauren Burns (Olympic Gold Medalist), Jo Cowling = (Biggest=20 Loser Contestant), Mia Freedman (Former Editor of Cosmo) and = Cydney=20 O=92Sullivan (Multimillionaire Investor).  In a candid and=20 heart-warming way they each share their inspiring stories and = secrets to=20 achieving great personal success and happiness.

<= /FONT> 

 

Secrets of=20 Inspiring Women Exposed, by Dale Beaumont, = now=20 available in all good bookstores or can be purchased at a reduced = price=20 directly from Denise=92s website http://acetalentn= et.com.au/secrets_exposed.php=20

 

Alternatively, if = you=92d like more on=20 Denise=92s=92 services you can email=20 her here.

What = One Reader=20 Said

Hi Rick

 

Please if you could send me the free report = that would be=20 fantastic.  I found the info in your newsletter to be=20 invaluable so please keep sending the Jump=20 reports=85

 

Frank Barfield

Brisbane Shade & Sails Pty = Ltd

http://www.shadesailsbrisbane.com.au/

Please=20 send me your=20 feedback on this newsletter or = suggest=20 topics you=92d like to see in future issues.  =  

 

Make Sure They Don't = Find an=20 Alternative to=20 You!

I = coached with a=20 retail jeweller as a client some time ago as he wrestled with the=20 challenges of diminishing sales. When we first met, he took the = approach=20 that he was in the middle of a retail "drought" and that all he = had to do=20 was batten down until it was over, and then go back to doing what = he had=20 always done.

An = initial=20 Business Analysis included a survey of his marketplace and showed = that we=20 were looking not at a "drought" but at a major climate change - = something=20 that was not going to reverse itself in his marketplace anytime = soon.=20

The Discretionary = Dollar

It = appeared that=20 the "discretionary dollar" that his younger clients had once = lavished on=20 expensive body adornments had been progressively diverted to meet = the=20 expenses associated with a shift in their social habits: galloping = mobile=20 phone bills; increasing consumption of cigarettes and alcohol; = saving for=20 overseas travel; and computer games. =

It = is estimated=20 that more than two-thirds of our homes now have a PC games = console, some=20 costing up to $1000 before you add $100 or so for the games to = play on=20 them and, while it's hard to pin down a world-wide figure for the = games=20 entertainment phenomenon, sales across that sector grew 55% in = 2007=20 according to the New York Times, with Nintendo's sales alone worth = US$2.7=20 billion in 2007 - and both Sony's and Microsoft's were more.=20

If = that climate=20 shift in consumer spending - or any of the others - has any = relevance for=20 your business, now would probably be a good time to start thinking = about=20 what it all means to you and your future.

Some Questions You Can Ask=20 Yourself

=B7           &n= bsp;=20 What obstacles or threats are emerging in and around = your=20 market that could have a similar impact on you?

=B7           &n= bsp;=20 What opportunities do you see in those emerging = trends and=20 how could you turn them to your advantage?

=B7           &n= bsp;=20 Is there a chance that younger team members might be = aware=20 of trends that you are not? How could you take advantage of that? =

=B7           &n= bsp;=20 How can I use existing or emerging technology to = improve=20 and/or save on the product I now offer to my marketplace?

=B7           &n= bsp;=20 If I look at my core products, what is there in = emerging=20 trends that I could use to add value to them?

=B7           &n= bsp;=20 How could I use my existing products to bridge into = a new=20 field to take advantage of new opportunities?

=B7           &n= bsp;=20 Is there a "virtual version" of what I sell in = reality, and=20 could I turn that into a product for my business?

=B7           &n= bsp;=20 What will my marketplace look like in five years = from now,=20 and where will I be positioned in it? And, therefore, what will my = business look like?

This = Month's=20 Book Review=20 ~ Learned Optimism

Learned Optimism: How to Change Your = Mind and Your=20 Life, by Martin Seligman

In = the words of=20 Alan Gettis, who wrote 'The Happiness Solution', "Pessimism is a disability. It's a = legitimate=20 handicap. You won't get a handicapped parking sticker for your = car, but=20 there's no doubt that negative thinking will limit you in many = ways,=20 including your happiness level."

Learned Optimism=20 explains just how much control we can take of our own state of = mind; just=20 how much we can learn to be empowered, optimistic and in control. = For=20 anyone living with or working with "negative people" this is = probably the=20 best investment you could make for yourself and, once you start to = apply=20 its principles, the best present you could give them. =

Why be optimistic? = Aren't you=20 setting yourself up for a fall? Here's a few votes for=20 optimism:

 

1. Optimists lead better = lives
2.=20 Optimists live longer
3. Optimists are healthier
4. = Optimists=20 do better at work and in school
5. Optimists have fewer=20 depressions
6. Optimists have more friends and better = social=20 lives

And:

7. The most=20 optimistic business teams outperform the pessimistic ones. = An=20 insurance company that focused its sales force recruitment = on=20 optimism rather than existing skill saw an immediate = increase in=20 sales.

Would it=20 make economic sense to make your company a happy=20 one?

Thoughts for=20 the Month

I = thought I'd tag=20 some thoughts to the article on Coaching Tips just to wrap up=20 neatly:

Goals: Herb=20 Cohen, "If you don't know where you are going, you can never get = lost."=20

Measure: Vince=20 Lombardi comes to mind, with: "If winning isn't everything, why do = they=20 keep score?"

Priorities:=20 Dennis Waitley, author of 'The Psychology of Winning' says, "Don't = be a=20 time manager, be a priority manager. Cut your major goals into = bite-sized=20 pieces. Each small priority or requirement on the way to your = ultimate=20 goal becomes a mini goal in itself."

Values: = Karl=20 Schurz nailed this one very neatly in the context in which we were = talking, when he said, "Our = ideals=20 resemble the stars, which illuminate the night. No one will ever = be able=20 to touch them. But the men who, like the sailors on the ocean, = take them=20 for guides, will undoubtedly reach their goal."

Team: George=20 Herbert, "A dwarf on a = giant's=20 shoulders sees the further of the two."

Delegation: =20 From the Chairman=92s little Red Book of Quotations, =93Delegation without accountability = is a formula=20 for disaster.=94 

A Vet=92s = Guarantee

Regarding the=20 point I was making earlier about looking around at emerging = technology=20 to see what opportunities it might offer you, I was reminded of = the old=20 veterinary surgeon who, when he realised that the competition = from=20 younger vets was eating into his revenues, cast about for a new=20 edge.

He = found it, in=20 the form of the changes being driven by new chemicals and = materials in=20 the field of taxidermy.   He incorporated = taxidermy=20 services into his practice and promoted his new offering with = the slogan=20 of,

"No matter=20 what, you get your cat = back!"

Special=20 Reports in this issue

In = case you missed=20 them, here are the 'extras' available to you from within this = month's=20 articles:

Information pack = on =93Gotta=20 Minute=94 Time management workshop for business=20 owners

A=20 report about Time Management.

How=20 to work out your own Values.

Ask=20 me for more on Delegation.

She-Marketing=20 Breakfast 2-for1 offer

Inspiring=20 women

Want = More?

Visit the Jump=20 website, www.JumpOnline.com.au for more = details on=20 coaching and links to many more free business and sales =91how = to..=92=20 reports.

Manage=20 your subscription 
To change=20 your email address for this newsletter, or to unsubscribe or = subscribe,=20 send an email to: mailto:rick@jumponline.com.au?subject=3DChan= ge%20to%20ProfiTune%20eNewsletter%20Subscription
Privacy: = Jump Business Development = and ProfiTune respects = your right=20 to privacy. View our Privacy Policy here.Copyright=20 Material produced under license by ProfiTune Business Systems=20 P/L=20 and = Jump Business=20 Development

 

3D"ProfiTune

 

Rick=20 Wittman
T: 03 9038 8878     F: 03 = 9445 9299=20     M: = 0413 538 191=20       E:=20 rick@jumponline.com.au
Internet: www.jumponline.com.au 
Jump = Business=20 Development     ABN 21 329 468 116
11 Thomas Street, = Camberwell Vic=20 3124

 

 

 

 

 

------=_NextPart_000_0000_01C4F3F7.0FB9E810 Content-Type: image/jpeg Content-Transfer-Encoding: base64 Content-Location: http://www.e-mailmarketing.com.au/profitune/header_bkg.jpg /9j/4AAQSkZJRgABAgEASABIAAD/wAARCAA8ABQDAREAAhEBAxEB/9sAhAAGBAUGBQQGBgUGBwcG CAoRCwoJCQoVDxAMERkWGhoYFhgXGx8oIRsdJR4XGCIvIyUpKiwtLBshMTQwKzQoKywrAQcHBwoJ ChQLCxQrHBgcHCsrKysrKysrKysrKysrKysrKysrKysrKysrKysrKysrKysrKysrKysrKysrKysr Kyv/xAGiAAABBQEBAQEBAQAAAAAAAAAAAQIDBAUGBwgJCgsQAAIBAwMCBAMFBQQEAAABfQECAwAE EQUSITFBBhNRYQcicRQygZGhCCNCscEVUtHwJDNicoIJChYXGBkaJSYnKCkqNDU2Nzg5OkNERUZH SElKU1RVVldYWVpjZGVmZ2hpanN0dXZ3eHl6g4SFhoeIiYqSk5SVlpeYmZqio6Slpqeoqaqys7S1 tre4ubrCw8TFxsfIycrS09TV1tfY2drh4uPk5ebn6Onq8fLz9PX29/j5+gEAAwEBAQEBAQEBAQAA AAAAAAECAwQFBgcICQoLEQACAQIEBAMEBwUEBAABAncAAQIDEQQFITEGEkFRB2FxEyIygQgUQpGh scEJIzNS8BVictEKFiQ04SXxFxgZGiYnKCkqNTY3ODk6Q0RFRkdISUpTVFVWV1hZWmNkZWZnaGlq c3R1dnd4eXqCg4SFhoeIiYqSk5SVlpeYmZqio6Slpqeoqaqys7S1tre4ubrCw8TFxsfIycrS09TV 1tfY2dri4+Tl5ufo6ery8/T19vf4+fr/2gAMAwEAAhEDEQA/AOq+z+1fIcp5fKH2f2o5Q5Q+z+1H KHKbH2f2rr5DayD7P7UcgWQfZ/ajkCyNr7N7V1chpyh9m9qOQOUPs3tRyBynTf2Pc/8APL/x4f41 2+wl2NeRh/Y9z/zy/wDHh/jR7CXYORh/Y9z/AM8v/Hh/jR7CXYORnT12moUAFABQAUAFABQAUAFA BQAUAFAH/9k= ------=_NextPart_000_0000_01C4F3F7.0FB9E810 Content-Type: image/jpeg Content-Transfer-Encoding: base64 Content-Location: http://www.e-mailmarketing.com.au/profitune/header_bkg1.jpg /9j/4AAQSkZJRgABAgEASABIAAD/wAARCACgABwDAREAAhEBAxEB/9sAhAAGBAUGBQQGBgUGBwcG CAoRCwoJCQoVDxAMERkWGhoYFhgXGx8oIRsdJR4XGCIvIyUpKiwtLBshMTQwKzQoKywrAQcHBwoJ ChQLCxQrHBgcHCsrKysrKysrKysrKysrKysrKysrKysrKysrKysrKysrKysrKysrKysrKysrKysr Kyv/xAGiAAABBQEBAQEBAQAAAAAAAAAAAQIDBAUGBwgJCgsQAAIBAwMCBAMFBQQEAAABfQECAwAE EQUSITFBBhNRYQcicRQygZGhCCNCscEVUtHwJDNicoIJChYXGBkaJSYnKCkqNDU2Nzg5OkNERUZH SElKU1RVVldYWVpjZGVmZ2hpanN0dXZ3eHl6g4SFhoeIiYqSk5SVlpeYmZqio6Slpqeoqaqys7S1 tre4ubrCw8TFxsfIycrS09TV1tfY2drh4uPk5ebn6Onq8fLz9PX29/j5+gEAAwEBAQEBAQEBAQAA AAAAAAECAwQFBgcICQoLEQACAQIEBAMEBwUEBAABAncAAQIDEQQFITEGEkFRB2FxEyIygQgUQpGh scEJIzNS8BVictEKFiQ04SXxFxgZGiYnKCkqNTY3ODk6Q0RFRkdISUpTVFVWV1hZWmNkZWZnaGlq c3R1dnd4eXqCg4SFhoeIiYqSk5SVlpeYmZqio6Slpqeoqaqys7S1tre4ubrCw8TFxsfIycrS09TV 1tfY2dri4+Tl5ufo6ery8/T19vf4+fr/2gAMAwEAAhEDEQA/AN+vjTyAoAKACgAoAKACgAoAKACg AoAKACgAoAKACgA49aADj1oAOPWgA49aAHbKBhsoANlABsoAn8ursUHl0WAPLosAeXRYCxsqrFBs osAbKLAGyiwFnaK0sVYNoosFg2iiwWDaKLBYsbB6VpYqwbB6UWCwbB6UWCwbB6UWCxY2VpYYbKLA GyiwBsosBY2VVh2DZRYLBsosFg2UWCxa2VpYqwbKLBYNlFgsGyiwWLO0elVYYbR6UWANo9KLAG0e lFgLPlmtLFB5ZosAeWaLAHlmiwFny/atLDsHl+1FgsHl+1FgsHl+1FgsW/LPrV2GHln1osAeWfWi wB5Z9aLAWvLrSw7B5dFgsHl0WCweXRYLFvZ7Vdhhs9qLAGz2osAbPaiwFvy60sVYPLosFg8uiwWD y6LBY//Z ------=_NextPart_000_0000_01C4F3F7.0FB9E810--